Poilievre fills a void the left should occupy

It's a commonplace notion that Canadian politics mirrors American politics, just 10 years behind. It should be no surprise, then, that many Canadian progressives think we see Donald Trump in federal Conservative leader Pierre Poilievre.

But sorry, folks. Despite throwing his arms around the protest convoy, and his efforts to woo low-trust and alienated voters, Poilievre isn't Trump. And if progressives treat him like he's Trump, we're going to lose.

In poll after poll, Poilievre shows outsized strength among younger voters.

In Canada, we younger people have less reason to trust our institutions. That's why, if you're under 40, you understand immediately to whom Poilievre is trying to appeal, because you've seen these posts before, on your Instagram feed or on online chat platforms such as Discord. Many millennials love the idea of cryptocurrency, have cheered on attacks on the Bank of Canada, and embraced the convoy's anti-establishment esthetic.

Poilievre got his start with an embrace of the convoy. Ever since, he has catered to this segment of the population.

Poilievre also has reached out to others who have found themselves with reason to distrust Canada and its institutions, including young, Indigenous and racialized voters.

It's clear he is building a diverse Conservative coalition, one that is younger and angrier and more distrustful of media and institutions.

Poilievre built this coalition not just by winking at radical anti-establishment movements like the protest convoy. He's also spoken to that coalition's very real economic and material concerns. He's successfully paired snappy solutions with attacks on Canadian institutions. Consider housing, which, alongside health care, is the issue dominating young people's minds and pocketbooks. Liberal politicians may deliver bromides about affordable housing, but they refuse to identify a villain, preferring to make transfer payments to cities. Poilievre, by contrast, identifies “gatekeepers” in local government as his nemesis. He pairs this attack with an attack on the Bank of Canada.

It's an attack that resonates, because along with anger, it offers hope.

Poilievre and Trump are both practitioners of grievance politics, and channellers of anger. But where Trump sought to channel his voters' cultural grievances, Poilievre seeks to channel — in part, if not in whole — their material grievances.

Younger voters, diverse voters and marginalized voters — the kind of voter that progressive parties like to imagine make up their base — have material grievances to spare.

Those grievances are justified. And that's why Poilievre is dangerous.

For too long, left-wing political parties have abandoned working-class, materialist politics in the pursuit of a cross-class majority that unites along false culture wars. This strategy has run its course. That's why reclaiming real politics, and creating a multi-racial, working-class coalition is the central mission of the Broadbent Institute, and the theme of our upcoming Progress Summit in Ottawa.

The left must recommit itself to the material politics of the better deal, and a more comfortable life. Because if it does not, the right will continue to fill that void, and we'll all suffer the consequences.